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About Us

The objective of IDDI Verified is to set a universal standard for identification of dietary ingredients through scientific rigor, transparency and collaboration.

The IDDI Verification Standard is led by industry experts and scientists with more than 35 years experience in identification of natural products.  Blake Ebersole, NaturPro Scientific and Trish Flaster, Botanical Liaisons, LLC are leading the interdisciplinary collaboration with a number of experts who share a dedication to establishing a standard for identity testing of dietary ingredients.

IDDI is seeking to expand our Expert Panel.  Please contact IDDI to offer your support or to learn more by visiting


The IDDI Management Team